Marketing through Traditional Channels
We work within your budget and geographic area to find the most cost-effective, result-driven ways to distribute your message.
Traditional channels can include direct mail, program guides, TV, radio, guerrilla marketing, shared advertising, local newspapers, billboards and more. In many cases, the most popular method is direct mail as it allows YMCA's to target specific demographics down to the household level vs. saturating markets to include those less likely to buy your product. This is handled by creating custom-market profiles for your areas while working closely with the U.S. Postal Service.