Marketing through Traditional Channels

We work within your budget and geographic area to find the most cost-effective, result-driven ways to distribute your message.

Traditional channels can include direct mail, program guides, TV, radio, guerrilla marketing, shared advertising, local newspapers, billboards and more. In many cases, the most popular method is direct mail as it allows YMCA's to target specific demographics down to the household level vs. saturating markets to include those less likely to buy your product. This is handled by creating custom-market profiles for your areas while working closely with the U.S. Postal Service.

Program Marketing | YMCA Marketing Experts | whyMarlin

What We Do

At whyMarlin, we look at every YMCA differently, tailoring the way we marketing your programs specifically to your organization and how it impacts your unique community. Our goal is to make a lasting impact within that local community by aligning the way we market your programs specifically to your strategic goals.

There are many benefits to marketing your campaigns with the use of Traditional Channels. Traditional Marketing allows us to identify ways to provide a relevant and meaningful customer experience by creating segments for a number of components such as:

Audience Composition
Buying Behavior
Geography
Events

Identify Communication Methods

Identifying and understanding your target audience is still the key to marketing success. The whyMarlin marketing experts take the time to strategically identify all of the potential outlets of communication that will be beneficial for your program and provide the most potential in results. Some of the outlets we employ include direct mail, program guides, TV, radio, guerrilla marketing, shared advertising, local newspapers, billboards and more. We work with you to draw up a plan that will outline the methods that will be taken and to what extent.

Integration of Traditional Channels with Digital

The whyMarlin team of marketing experts doesn’t stop at marketing within Traditional Channels alone, in fact we find ways to integrate your campaigns into your Digital Marketing as well. This integration allows your campaign message to be heard by more potential members, as well as exposing you to a target audience you may not know you had.

One of the most effective ways we integrate traditional marketing methods with the digital side is through the promotion of your campaigns on your website. We ensure that the campaigns using direct mail, program guides, local advertising, and more are also being advertised on your website, as well as through unique landing pages tailored to the campaign. This allows your potential members to easily find your services and ensures that we are taking every opportunity available to convert them from potential to current members.