YMCA Program Marketing

Our many years of experience and vast resources allow us to identify and target relevant audiences for all YMCA associations across the U.S.

Competing purely on who has the best fitness equipment, climbing wall or basketball court is not the case anymore… having a digital marketing presence is a must. Our marketing strategy is simple and whyMarlin helps YMCA's deliver a consistently sharp and uniquely positive message that sells memberships and programs by promoting the outcome.

Program Marketing | YMCA Marketing Experts | whyMarlin

How We Market Your Program

We focus on what a YMCA membership does for you, your family and the community in which you live. We believe the YMCA strengthens, develops and inspires, it makes us better people. We deploy a distinct suite of marketing tools and platforms designed to deliver superior results.

What sets our whyMarlin team apart is that we understand that nonprofit organizations are built around programs. These programs are structured in a way that will fulfill your mission, meeting varies community needs and with the hope to achieve specific benefits and outcomes within your unique community. We also know that every community is different, with each having its own set of values that translate throughout the collective.

Every Y is Unique

Because of our great deal of experience working with YMCA’s across the United States, we understand that the Y’s mission is your reason for being, your cause is your mission in action, and your overall goal is to enrich the lives of individuals, families and communities. We believe that this is the very core of the YMCA, but we also know that every Y community has its own movements that bring about these enduring changes.

At whyMarlin, we look at every YMCA differently, taking all of this into account and tailoring the way we marketing your programs specifically to your organization. Our goal is to make a lasting impact within your community by aligning the way we market your programs specifically to your strategic goals.

Digital Guides

Many YMCAs produce program guides that feature seasonal program offerings for youth, adults and seniors. Some YMCAs print and mail these to members and prospects, others print a number to have on hand and some create PDFs and post online for members and prospects.

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Traditional Channels

We work within your budget and geographic area to find the most cost-effective, result-driven ways to distribute your message. Traditional channels can include direct mail, program guides, TV, radio, guerrilla marketing, shared advertising, local newspapers, billboards and more.

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