YMCA Member Data Marketing

One of the most important things we do here at whyMarlin when it comes to your marketing is identifying who your target audience is. Our ability to determine who your audience is and then market your organization to them is how we achieve such successful results.

Our Process

Identifying Your Target Market – The first thing we do is determine what needs you are fulfilling within your community. We spend the time learning all of the factors within your demographic that come into play, the “who”, “where”, “why”, and “how”. We then determine who is most likely going to be interested in the values being emphasized in your campaign.

Researching Your Target Market – When we research your target market, we collect information and compare it to the data we have identified in the previous step about your target market. This helps us identify unique factors that can help boost your overall campaign results.

What Next?

Once we’ve identified your target audience we’ll create audience-specific marketing campaigns and defer to the data analysis results with each marketing campaign we manage, whether it’s through digital advertising such as Google AdWords or Facebook, or defining which neighborhoods to target with traditional marketing channels, down to purchasing physical addresses using reputable data providers for targeted direct mail.