YMCA Member Data Marketing

We believe in the power of experiences.

Regardless of their form, great experiences are capable of connecting people and instilling in them a truly unforgettable feeling that we are whyMarlin want to begin creating with you. Simply put, experiences build relationships and relationships build brands. Everything we do at whyMarlin is about creating an enjoyable digital user experience that will benefit you as the customer.

Member Data Marketing | Target Marketing | YMCA Marketing Experts | whyMarlin

If You Build It, They Will Come

Member Data Marketing is ultimately whyMarlin’s version of Target Marketing. Target marketing is all about how we target your potential members and keep your current members engaged with your organization.

One of the most important things we do here at whyMarlin when it comes to your marketing is identifying who your target audience is. Our ability to determine who your audience is and then market your organization to them is how we achieve such successful results.

Our Process

Identifying Your Target Market – The first thing we do is determine what needs you are fulfilling within your community. We spend the time learning all of the factors within your demographic that come into play, the “who”, “where”, “why”, and “how”. We then determine who is most likely going to be interested in the values being emphasized in your campaign.

Researching Your Target Market – When we research your target market, we collect information and compare it to the data we have identified in the previous step about your target market. This helps us identify unique factors that can help boost your overall campaign results.

What Next?

Once we’ve identified your target audience we’ll create audience-specific marketing campaigns and defer to the data analysis results with each marketing campaign we manage, whether it’s through digital advertising such as Google AdWords or Facebook, or defining which neighborhoods to target with traditional marketing channels, down to purchasing physical addresses using reputable data providers for targeted direct mail.

Campaign Development

Working with YMCA’s across the country we can help bring best practices to you and work with you to develop a comprehensive marketing campaign that will deliver and then monitor the results to meet your strategic goals.

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Program Marketing

Gone are the days of competing with who has the best fitness equipment, climbing wall or basketball court…our marketing strategy is simple, we help YMCAs deliver a consistently sharp and uniquely positive message that sells memberships and programs by promoting the outcome.

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