YMCA Marketing with Google Ad Grants
Most non-profit organizations are completely unaware that Google offers a Google Ad Grants program that empowers nonprofits by promoting their missions and initiatives on Google Search Results pages.
Google greatly enhanced the Grant program by increasing the max bid price by 100% to $2 which greatly increases the effectiveness of an ad-words campaign. Google Grants gives up to $10,000 per month and $120,000 annually at no charge for AdWords campaigns with the potential of getting up to $40k per month for consistently optimized campaigns. The whyMarlin team will work to maximize the Google Grants available to the YMCA to support the overall marketing goals.