YMCA Google AdWords Campaigns

What sets whyMarlin apart, simply put, we create results. Our experience and expertise with Google AdWords all adds up to more potential YMCA members to your website who convert into current YMCA members. It all starts with a strategy that is constructed with your participation, because who knows your community and audience better then you? Our web designers, online marketing experts and strategic social media specialists work together to create a Google AdWords campaign that will then deliver measurable results and help you reach your overall marketing goals.

How We Do It

The ultimate goal we have here at whyMarlin is to convert your visitors into customers. We focus on engaging your potential members with what they read and see, encouraging them to explore everything you have to offer, and most importantly, persuading them to take action. Your website is a marketing tool, but you have to show up in search results in order for people to find you and visit. Our Google AdWords marketing experts have the ability to make all of these things happen to drive results and help you reach your marketing goals.

To turn views into clicks, and clicks into results, whyMarlin focuses on the following Google AdWords strategies:

Substantial keyword research – Our experts take the time to find out what drives results for your organization within your community. To do this we research and identify keywords (short-tail, long-tail and related) that will give you higher conversion rates or leads. We manage each individual keyword in order to maximize their click-through-rate (CTR), as well as identify keywords that are performing poorly to reduce your campaign costs and eliminate the traffic that is not relevant to your organization.

Analysis of your competition – Knowing what your competition is doing to get higher rankings in either paid or organic search results is important in knowing where you can make improvements in your campaign strategies. We identify what keywords your competitors are optimizing, then we will find less competitive keywords that will still generate significant global and local traffic.

Management of Ad Groups within your campaign – Throughout the campaign process, new keywords that may have higher conversion rates will be added to your campaigns keyword list. What we do is manage this complicated process for you. We add new strong keywords to the appropriate Ad Groups in order to maximize your ROI, which ensures that your campaign continues to run efficiently by driving traffic and conversions to your website.

Explore all possible Ad and Landing Page options to drive results – Not only will whyMarlin’s YMCA Marketing experts create your ads and landing pages for you, but we will continue to explore all possible options in order to drive more results. We will compare campaigns, ads, landing pages, keywords, and everything in between to find out what is working and what is not. By constantly strategizing your campaigns, it allows us to create incremental increases in ROI every month.

Management of your bids and budget – When it comes to big and budget management, this can get a bit overwhelming. This is why our experts manage all bids per keyword in each ad, within each group to make sure you’re not bidding too high on keywords that are not converting into leads or bidding to low on core keywords that will deliver results.

If you’re ready to start your Search Engine Marketing strategy through Google Adwords Campaign Management today, get in touch with the YMCA Marketing Experts at whyMarlin today!