Facebook Marketing

The way whyMarlin creates successful Facebook advertising campaigns starts before the ads are even created. We start by first evaluating the goals you have, which will help us measure campaign success. Though your ultimate goal may be to make a sale, it’s important to remember that not every customer is ready to buy. That’s why the marketing experts at whyMarlin consider all of your marketing goals to help create a successful campaign that will achieve results! By having an understanding of your goals, we are able to lay down a Facebook campaign strategy and execute it.

How We Do It

When it comes to Digital Marketing, Facebook advertising has continually shown some of the biggest potential for the YMCA to engage with their current and potential members, as well as drive results. To be successful with your Facebook advertising, you need to be able to reach the right people, build a successful advertisement that’s worth delivering to your audience, and pursue what is have the greatest impact for you organization and eliminate what is not.

When it comes to Facebook advertising, whyMarlin focuses on what will drive results for your brand, how we do this is by:

Reaching the right people that will deliver efficient results – Plain in simple, when it comes to advertising, you have to reach the right people. That’s what targeting is all about! The more efficiently you reach the right people, the better your results will be. whyMarlin has the skills and expertise to expand your net and draw in new potential business, while also continuing to reach people you’ve already reached before. By using Targeting and Retargeting on Facebook, we are able to optimize the conversion of those already in the sales funnel and bring in new potential members. Because we strategically combine both Targeting and Retargeting, we are able to take advantage of everything Facebook advertising has to offer for you.

Create advertisements that are worth delivering to your audience – Now that you understand the important of targeting the right people, you should know that it is equally important to build an advertisement that is worth delivering to them. whyMarlin develops successful and engaging campaigns that is not just being seen by your target audience, but connecting with them as well. What we do is make a great first impression, get them hooked and get them fully engaged in the campaign.

Breakdown the data and use it to drive results, keeping what works and eliminating what is not – Once we have data available, we are able to pursue the campaigns and strategies that are working and engaging your current and potential members, and eliminate the ones that are not. How we do this is by tracking and analyzing all of the marketing campaigns while they are running, breaking down the data and using it to drive results and help you reach your marketing goals.