YMCA Digital Video Strategies

By integrating video into your Digital Marketing strategy, we are able translate your leads into huge opportunities to shift your organization to the next level. While many organizations have seen quick success by implementing basic video marketing techniques and using YouTube to display their video libraries, this success is often short term. Our digital video strategists know how to approach this marketing channel in a tactical manner to obtain its full potential within the context of modern marketing programs. Ultimately, this will help create a real and measurable impact on your marketing and sales goals, not just view counts.

How We Do It

Our team of Digital Marketing experts have the ability to build a solid Digital Video Strategy that will engage your targeted audience. By engaging your audience, we are providing more opportunities to increase your audience reach, which will lead to more traffic to your website, giving you more conversions. Ultimately, our goal when it comes to your Digital Video Strategy is to get your audience to act or react.

whyMarlin’s Digital Video Strategy provides practical insights into developing a structured program around your content, we do this by focusing on:

Identifying and converting your viewers – When your marketing goals are to turn leads into conversions, you need to focus on more video platforms than simply YouTube or Vimeo. In fact, it’s insufficient to only use these non-commercial platforms that offer limited visibility into the performance of your content. No only do they lack visibility, they provide no integration with your other marketing tools. What we do is find the right platforms for you content that provide control over the digital video experience to help identify and convert your viewers.

Providing an integration between your video platforms and assets – whyMarlin takes a strategic approach when it comes to the integration between your existing video platforms and assets, marketing automation platforms, and marketing workflows. We understand the value in a good video platform that integrates with your marketing assets to help you gain a whole new layer of insights into your viewers.

Tracking what is relevant – The right video platforms provide the opportunity to track relevant insights and engagements that are impacting your organization. We know that it’s not about view counts, what it really comes down to it measurement and finding out what resonates with your viewers.