Implementation & ROI of YMCA Campaigns

We truly believe that Marketing ROI starts with better objectives that are based on the consumer decision journey. To put it simply, better marketing objectives means better metrics. At whyMarlin, we understand that your brand’s message is one of the most important factors that decisively affects the outcome of Marketing ROI success.

Our Approach to Marketing ROI

We believe that further potential is critical input, which is why we make sure that your spend is always aligned with your future growth, not just optimized on your past performances. This means we make our marketing investment decisions by factoring in both your short- and long-term impact.

When it comes to how we approach Marketing ROI, we take the following steps to ensure success for our YMCA Partners:

Prioritizing Spending – We take the time to fully understand where all consumer-facing dollars are being spent at an enterprise-wide level. This includes both working and non-working spends across all geographies, marketing vehicles, etc. Our goal at this stage is to make sure that the spend allocation is aligned with the company’s strategic priorities, as well as with their future growth and success.

Defining Your Message – We make sure you message is clearly defined for your audience, as well as the best marketing channels that will offer the most potential for your message to be heard.

Finding the Right Marketing Mix – By looking at your organizations needs, data availability and analytical preferences, we select the best marketing approach to take in order to ensure success.

Efficient Spending – Using strategic techniques and purchasing controls, we optimize your marketing spend and find opportunities to reduce nonworking spend and improve your buying efficiencies on working media.

Making An Impact – Using our ROI tools, key performance indicators, and other processes, we use real and measurable results to ensure that your ROI continues to reach success throughout all of your marketing campaigns.