Build Multi-Channels for YMCA Marketing

Thankfully, the proliferation of available channels gives us plenty of choices to build the right Multi-Channel Marketing strategy based on your needs. We have fully embraced the need of Multi-Channel Marketing because the rise in the variety of channels makes it a critical element to strategically reach your customers in the best ways.

A Strategic Approach to Channels

The strategic marketers of whyMarlin believe that a successful multi-channel strategy delivers differentiated solutions to different customer segments while meeting the market demand, sales and service requirements that are particular to each campaign.

At whyMarlin, we make it a priority to balance the needs of customers and the characteristics of individual products and services. We do this by:

• Identifying Trade-Offs
• Identifying Costs by Each Channel
• Creating Value through Multi-Channel Innovation

How We Get It Right

Single View Across All Channels – It is incredibly beneficial to have a single view when it comes to how your potential members are interacting with your brand across multiple channels. It helps us understand how they are behaving at each and every point, which then creates more value for you.

Creating a Multi-Channel Platform – By establishing a multi-channel platform, we are able to integrate traditional and emerging channels into your campaigns. It also allows us to have one campaign across multiple channels and increase your brand’s message visibility to potential members.

Consistent Customer Experiences – The experience that you customers have is one of the most powerful competitive differentiators. With that being said, consistency is equally as important. This is because your customers experience your brand as a whole, there needs to be a positive experience no matter what channel or outlet they experience it through.