Build Multi-Channels for YMCA Marketing

Today there are more ways to reach customers – both in number and variety of channels – than we could have imagined not so long ago.

As the number of channels continues to rise, the need to embrace multi-channel marketing will become not only a good idea, but a critical one. We know a good marketing campaign will be composed of multiple channels that will deliver your message to the right demographics. Let the experts of whyMarlin help you find these channels and take the guessing game out of what will work.

Digital Marketing | YMCA Website Development | YMCA Marketing Experts | whyMarlin

The Importance of Multi-Channel Marketing

whyMarlin understands the importance of Multi-Channel Marketing, because we know that you must be where your potential and current members are.

Thankfully, the proliferation of available channels gives us plenty of choices to build the right Multi-Channel Marketing strategy based on your needs. We have fully embraced the need of Multi-Channel Marketing because the rise in the variety of channels makes it a critical element to strategically reach your customers in the best ways.

A Strategic Approach to Channels

The strategic marketers of whyMarlin believe that a successful multi-channel strategy delivers differentiated solutions to different customer segments while meeting the market demand, sales and service requirements that are particular to each campaign.

At whyMarlin, we make it a priority to balance the needs of customers and the characteristics of individual products and services. We do this by:

Identifying Trade-Offs
Identifying Costs by Each Channel
Creating Value through Multi-Channel Innovation

How We Get It Right

Single View Across All Channels – It is incredibly beneficial to have a single view when it comes to how your potential members are interacting with your brand across multiple channels. It helps us understand how they are behaving at each and every point, which then creates more value for you.

Creating a Multi-Channel Platform – By establishing a multi-channel platform, we are able to integrate traditional and emerging channels into your campaigns. It also allows us to have one campaign across multiple channels and increase your brand’s message visibility to potential members.

Consistent Customer Experiences – The experience that you customers have is one of the most powerful competitive differentiators. With that being said, consistency is equally as important. This is because your customers experience your brand as a whole, there needs to be a positive experience no matter what channel or outlet they experience it through.