Each Program Guide and/or Prozine is carefully plotted and constructed according to the association and YMCA branch specifications. The whyMarlin designers take the time to carefully process and flow the approved content from each YMCA branch into the appropriate production applications.
whyMarlin has years of experience in delivering strategic creative services and provide an opportunity for YMCA’s to create engaging and visually pleasing marketing materials. Whether your looking for captivating images, or you want to produce a powerful marketing campaign through multi-channel advertisements, whyMarlin has both the experience, as well as the creative touch to set your organization apart.
Our Production Process
whyMarlin truly excels in the Production Process, in fact it is one of our biggest strengths. With so many individual moving parts, we don’t let anything slow us down. In fact, we have the ability to keep things organized and on track throughout the entire process. No matter what stage we are at, whyMarlin will keep your Program Guide project moving while hitting every deadline along the way with confidence. We know how to finish!
Having a team of Data Management experts on your side is paramount if you want to remain competitive, continue to meet your company goals, and get successful results.
whyMarlin has the ability to do this by:
- We collect existing member and program membership data for each branch and perform in-depth analysis for each location.
- Birds of a feather flock together, with our prodigious experience and knowledge we can find those high quality prospects that will boost membership.
- We Identify legitimate data sources and act on behalf of the YMCA
whyMarlin was able to fully coordinate and control all aspects of the YMCA of Greater Williamson County’s Program Guide in all areas. whyMarlin owns and manages its own in-house mailing service, which means that every detail, including office and branch copies are managed by us.
From printing to mailing, to distribution, we were able to obtain successful results for our YMCA Partner by staying on top of every aspect of the project. With whyMarlin, you can have complete confidence that your Association’s Program Guides will reach your targeted audience, drive results for you Association, and meet all of your strategic marketing goals.